Advertising to the Modern Man

I don’t know exactly what happened in the last few months, but I’ve been reading a lot of chatter from various male bloggers that I admire. We’re getting tired of the ridiculous advertising pushed on the American man. Perhaps it was the Superbowl ads and their pandering to neanderthal men.

How many men are there that are just sick and tired of it? We are MEN, not beer swilling, breast staring buffoons who have been whipped into submission by our nagging wives. Most of us are intelligent, capable, loving husbands and fathers (except me – I’m not a father). Why do these ads not target our demographic?

Are you one of those guys that agrees with me? In the last month I’ve had conversations with several of them. I’d love to hear your agreement in the comments.

Brett McKay from Art of Manliness told me that he’s focusing on working with small advertisers who are responsive to the interests of more enlightened men (read: most of us).

Ben Martin from The Father Life told me he has reams of data showing that men are more interested in advertisements that don’t make men look dumb.

I recently read this post from Natural Papa where he talks about the need to focus on the good things men are doing.

I know Tyler Wainright from Building Camelot agrees with me.

So here, the question:

What the heck are we going to do about it? Is there an organization that we can all join to help advertisers wake up? Do we form our own?

The only way that these companies are going to change is if we make if financially feasible for them to do so. Why don’t we all just raise a big stink? How about something like a Blog Carnival about advertising to men and what modern men are now (and what we’re not)?

What do you think guys? (this post was cross-posted at AGoodHusband.net)

Tagged as: advertising, manliness