I love dogs, and there’s this amazing dog park down the street from my apartment. The other day I saw this Beagle (okay, not this Beagle, but I didn’t have my camera with me at the time).
This guy was running around, tail straight up in the air, just like that. He sniffed. He challenged a much bigger dog. He greeted everyone there. He did his own thing. And you know, what? He got tons of attention.
Internet Marketing is kinda like that.
Online Marketing Lessons from a Beagle
Are you off doing your own business thing and not spending much time greeting your customers, sniffing out new opportunities, or challenging competitors? You might be missing out on some real opportunities.
The thing about having a strong online presence, is that it makes people notice you. It puts you at the top of people’s minds, and believe me, with as much competition as there is out there for what you do, you want to figure out how to cut through the noise.
You’ve probably heard about blogging, Facebook for business, and Twitter. Perhaps you even tried them for a while. My question for you is this – were you really alll that engaged? Did you make a few Internet friends?
In April I worked with my biggest client ever because a guy I knew from Twitter referred me. We’ve never met in real life.
Since March I’ve been working on recurring consulting gigs (that’s multiple – with an ’s’) with another company because of a referral from someone that I met in real life, but here’s the kicker – I found out about the opportunity because she posted it on Twitter, and I was the only person that responded to the gig.
Recently a high school friend contacted me on Facebook to help her company with their online marketing. We’re in negotiations right now to work out a long term engagement.
All I did to get this business was stay in touch with people that I find interesting, send cool content from the Web out to my network, and help them out when they asked questions. It’s so easy that I’m a little surprised when people say that social media doesn’t generate revenue.
One way to be Awesome? Be as engaged online as that Beagle was at the park – people will notice.
